SBX News · 2026
Krown
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Aston Martin
Taking a distinctly Canadian brand to the global stage of Formula 1.
SBX worked with Krown Produce Inc. to bring a distinctly Canadian brand to the global stage of Formula 1 — activating alongside Lance Stroll at the Canadian Grand Prix.
Strategy. Story. Execution.
From creative development to PR strategy and activation execution, this helmet collaboration is a celebration of Canadian pride, storytelling, and brand impact on a world stage.
SBX is proud to have supported Krown in bringing this bold moment to life — connecting culture, sport, entertainment, and Canadian excellence.