SPORTS
ENTERTAINMENT
LIFESTYLE
SBX NEWS
We’re proud to share the news of a major multi-year partnership between our client Krown Produce and the Aston Martin Aramco Formula One Team, officially naming Krown as the team’s Official Produce Partner beginning in 2026.
SBX Group played a leading role in structuring the partnership, negotiating deal terms, and brokering this global agreement — aligning Krown’s brand values of performance, precision, and passion with one of the most respected names in motorsport.
Our team will also work closely with Aston Martin’s commercial and marketing divisions to activate the deal and execute the partnership effectively in market.
We’re thrilled to see Krown's vision come to fruition and proud to have helped connect the Canadian produce leader with a world-class global platform in Formula 1.
Talent
Representing the business and brands of leading athletes & entertainment personalities.
SBX works with clients to build and monetize an individual’s brand and business portfolio.
Events &
Attractions
Creating, owning, and operating leading sports and entertainment properties across the globe. From inception to reality; and all the work in between, SBX has the expertise, resources, and relationships to take events to the next level.
OUR FIRM
SBX Group is a global sports, entertainment, and lifestyle agency. We are a full-service firm representing the careers of professional athletes & entertainment personalities and owning & operating events and attraction properties.
Our focus is to be disruptive, hungry for growth, and entrepreneurial for our firm and our clients. We offer the personal connection and care that comes with a boutique firm, forged with the assets, capabilities, network, and reach to succeed on a global level.